How much to charge for web design
Rates reviewed July 2026
Most web design is priced $800–$12,000 per project in 2026, with about $3,500 typical. By the job, a landing page usually runs $500–$2,500. Your rate depends mainly on number of pages.
Web design is priced per project in tiered packages, separate from development and content. Define the page count and what you provide (copy, images, revisions) up front, or the scope expands while the price does not.
You should charge
$3,450
per project · typical $800–$12,000
Quote at the low end instead of here and you hand back $2,650 per project. Every single job.
Why this number. Offer three packages and design the middle one to be the obvious pick; the top tier anchors it. Spell out what content the client must supply, because chasing their photos and copy is how fixed-price projects quietly bleed hours.
Got your number? The hard part is keeping it when the client pushes back.
Typical web design prices
| Job | Typical range |
|---|---|
| Landing page | $500 – $2,500 |
| Small business site | $2,000 – $6,000 |
| E-commerce store | $5,000 – $20,000 |
Also common: Some designers price per page, $150-$1000+ depending on complexity.
Free · The words, not just the number
Get the web design pricing script
A short, calm script for quoting web design in person. The goal is not to pitch. It is to ask a few good questions, say your number once without flinching, and let them talk themselves into yes.
- ✓The questions to ask before you ever name a price
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- ✓The line for when they say "that's too much" (no discounting)
- ✓A rate-increase template for clients you already have
- ✓Plus What to Say: the free AI that answers any client pushback
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What changes the price
- Number of pages
- Custom design vs. template customization
- Copywriting and content provided or not
- CMS, e-commerce, and integrations
The pricing move most people miss
Offer three packages and design the middle one to be the obvious pick; the top tier anchors it. Spell out what content the client must supply, because chasing their photos and copy is how fixed-price projects quietly bleed hours.
What to SayAI
They pushed back on your price? Get the exact reply.
Paste what a web design client says. A sales-psychology-trained AI writes the words that hold your price, in seconds. Free.
Get the reply →Frequently asked questions
How much should I charge for web design?+
Most web design is priced $800–$12,000 per project, with a typical rate around $3,500 per project. Where you land inside that range comes down mainly to number of pages and custom design vs. template customization. Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.
Should I charge per job or by the hour for web design?+
Most web design is priced per job, and that is the stronger model. It pays you for the result rather than the clock, and clients far prefer one fixed number they can plan around. Estimate the hours a job takes, multiply by the hourly rate you want, then add a 15-25% buffer for the jobs that run long. Some designers price per page, $150-$1000+ depending on complexity.
How much should I charge for web design as a beginner?+
Starting out, price near the lower end of the range, roughly $800 to $3,500 per project. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $12,000.
What affects how much web design costs?+
The biggest factors are number of pages; custom design vs. template customization; copywriting and content provided or not; cMS, e-commerce, and integrations. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.
How do I quote web design so the client says yes?+
Offer three packages and design the middle one to be the obvious pick; the top tier anchors it. Spell out what content the client must supply, because chasing their photos and copy is how fixed-price projects quietly bleed hours. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.