WhatToCharge

The Pricing Toolkit

Stop leaving money on the table.

The free engine gives you a number. The Toolkit makes sure you actually get it, with the sheets, templates, and scripts that turn a quote into a paid invoice.

Editable rate sheets

Done-for-you pricing tables for your trade, ready to send. Adjust once and reuse on every quote.

Client-ready quote & contract templates

Professional quotes and simple contracts that make you look established and get you paid on time.

The pushback scripts

Word-for-word responses for 'that's expensive', 'can you do it cheaper', and 'what's your best price', without caving.

The pricing-psychology playbook

Anchoring, tiering, and charm pricing explained for real jobs, so your numbers do the persuading for you.

$19one-time · lifetime updates

Get early access at the launch price

The Toolkit is in final prep. Drop your email and you'll get it first, at the lowest price it will ever be.

Every dollar of the Toolkit usually pays for itself on the first job you price correctly.