WhatToCharge Gold
Charge what you’re worth. Then get every dollar.
The free tools tell you what to charge. Gold makes sure you actually get it: an AI that tells you what to say to any pushback, a kit built for your exact business, and the playbook the best closers use so objections never come up. One payment.
See it work
Your client says
“That’s more than I was hoping to spend.”
What to Say hands you
“Totally fair. Quick question so I point you the right way: is it the total that’s the issue, or the timing of it? There are a couple of ways to shape this, and I’d rather build the one that actually fits than start cutting corners that leave you worse off.”
No discount. No begging. A real question that puts you back in control of the conversation. Gold writes one of these for any line a client throws at you, using your trade and your rates.
Unlimited What to Say AI
The sales coach with no limit. Paste anything a client says, get the reply that holds your price, grounded in your real rates.
Your custom pricing kit
Built for your exact trade, client, and experience: a pricing script, objection responses, a ready-to-send quote, and a rate-increase message.
The Objection-Proof Playbook
The guide to killing objections before they ever come up. The exact sequence the best closers use so pushback never forms.
The Objection Cheat Sheet
Every common line, from "that's too expensive" to "let me think about it", with the word-for-word reply. Keep it open on the job.
Follow-Up Scripts
Chase the job without sounding desperate. The nudges and take-aways that get a yes out of a maybe.
Rate-Increase Scripts
Raise your rates on existing clients without losing them. The fastest money you will ever make, scripted word for word.
One job you underprice costs you more than this. Gold is $39, once.
Yours today for
Generates in seconds · emailed to you · yours to keep
Use it on your very next quote.
If it does not help you charge more or hold your price, email us within 30 days and we will refund every cent. You keep the kit. The only way to lose is to keep guessing at your prices.
30-day refund
Money back, no questions, you keep the kit.
One-time $39
No subscription. No card kept on file.
Built on a real method
The Lazy Salesman approach, not generic scripts.
How it works
Answer nine quick questions
About your trade, your client, your price, and the objection you hear most. About two minutes.
Pay once
$39, one time. No subscription, no upsell, no card kept on file.
Unlock everything instantly
Your custom kit generates on the spot and lands in your inbox, and all of Gold unlocks right away.
Who it's for
Freelancers, trades, makers, and anyone who works for themselves and is tired of undercharging or freezing up when a client haggles. If you quote your own work, this pays for itself on the first job you price right.