How much to charge for animation & motion graphics
Rates reviewed June 2026
Animation is priced per finished minute, the industry standard, with style driving the spread. Simple motion graphics and full character animation are wildly different amounts of work, so tier them clearly and cap revisions.
You should charge
$2,950
per finished minute · typical $1,000–$10,000
Why this number. Price per finished minute and tier hard by style, because character animation is exponentially more work than a sliding-text explainer. Write a revision cap into every quote, or polish requests eat your margin.
Typical animation & motion graphics prices
| Job | Typical range |
|---|---|
| Motion graphics (per finished min) | $1,000 – $3,000 |
| Explainer animation (per finished min) | $3,000 – $8,000 |
| Character animation (per finished min) | $5,000 – $15,000 |
Free · The words, not just the number
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A short, calm script for quoting animation & motion graphics in person. The goal is not to pitch. It is to ask a few good questions, say your number once without flinching, and let them talk themselves into yes.
- ✓The questions to ask before you ever name a price
- ✓How to say your number so it lands, then stay quiet
- ✓The line for when they say "that's too much" (no discounting)
- ✓A rate-increase template for clients you already have
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What changes the price
- Style (motion graphics vs. character animation)
- Length
- Script, voiceover, and sound
- Revision rounds
The pricing move most people miss
Price per finished minute and tier hard by style, because character animation is exponentially more work than a sliding-text explainer. Write a revision cap into every quote, or polish requests eat your margin.
What to SayAI
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Get the reply →Frequently asked questions
How much should I charge for animation & motion graphics?+
Most animation & motion graphics is priced $1,000–$10,000 per finished minute, with a typical rate around $3,000 per finished minute. Where you land inside that range comes down mainly to style (motion graphics vs. character animation) and length. Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.
What is the best way to price animation & motion graphics?+
Most animation & motion graphics is priced per finished minute, which is easy for clients to understand. Set a clear minimum so small jobs still cover your time and travel, and bundle add-ons into packages to lift the average ticket rather than discounting.
How much should I charge for animation & motion graphics as a beginner?+
Starting out, price near the lower end of the range, roughly $1,000 to $3,000 per finished minute. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $10,000.
What affects how much animation & motion graphics costs?+
The biggest factors are style (motion graphics vs. character animation); length; script, voiceover, and sound; revision rounds. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.
How do I quote animation & motion graphics so the client says yes?+
Price per finished minute and tier hard by style, because character animation is exponentially more work than a sliding-text explainer. Write a revision cap into every quote, or polish requests eat your margin. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.