How much to charge for copywriting
Rates reviewed July 2026
Most copywriting is priced $200–$5,000 per project in 2026, with about $1,000 typical. By the job, a website page usually runs $200–$1,000. Your rate depends mainly on copy type.
Copywriting is priced per project and, ideally, on the value it creates, not the word count. A sales page that prints money is worth far more than its length, so quote the outcome rather than the characters.
You should charge
$950
per project · typical $200–$5,000
Quote at the low end instead of here and you hand back $750 per project. Every single job.
Why this number. Price on the result, not the word count. Per-word billing punishes you for being concise and caps your income at the page length; per-project pricing lets a high-converting page earn what it is actually worth.
Got your number? The hard part is keeping it when the client pushes back.
Typical copywriting prices
| Job | Typical range |
|---|---|
| Website page | $200 – $1,000 |
| Email sequence | $500 – $2,500 |
| Sales page / launch copy | $1,500 – $10,000 |
Also common: Per word, $0.25-$2+ is common for shorter pieces.
Free · The words, not just the number
Get the copywriting pricing script
A short, calm script for quoting copywriting in person. The goal is not to pitch. It is to ask a few good questions, say your number once without flinching, and let them talk themselves into yes.
- ✓The questions to ask before you ever name a price
- ✓How to say your number so it lands, then stay quiet
- ✓The line for when they say "that's too much" (no discounting)
- ✓A rate-increase template for clients you already have
- ✓Plus What to Say: the free AI that answers any client pushback
Instant unlock, and a copy in your inbox. No spam. The calculator stays free either way.
What changes the price
- Copy type (web, email, ads, sales page)
- Research and audience depth
- Brand voice development
- Revision rounds
The pricing move most people miss
Price on the result, not the word count. Per-word billing punishes you for being concise and caps your income at the page length; per-project pricing lets a high-converting page earn what it is actually worth.
What to SayAI
They pushed back on your price? Get the exact reply.
Paste what a copywriting client says. A sales-psychology-trained AI writes the words that hold your price, in seconds. Free.
Get the reply →Frequently asked questions
How much should I charge for copywriting?+
Most copywriting is priced $200–$5,000 per project, with a typical rate around $1,000 per project. Where you land inside that range comes down mainly to copy type (web, email, ads, sales page) and research and audience depth. Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.
Should I charge per job or by the hour for copywriting?+
Most copywriting is priced per job, and that is the stronger model. It pays you for the result rather than the clock, and clients far prefer one fixed number they can plan around. Estimate the hours a job takes, multiply by the hourly rate you want, then add a 15-25% buffer for the jobs that run long. Per word, $0.25-$2+ is common for shorter pieces.
How much should I charge for copywriting as a beginner?+
Starting out, price near the lower end of the range, roughly $200 to $1,000 per project. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $5,000.
What affects how much copywriting costs?+
The biggest factors are copy type (web, email, ads, sales page); research and audience depth; brand voice development; revision rounds. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.
How do I quote copywriting so the client says yes?+
Price on the result, not the word count. Per-word billing punishes you for being concise and caps your income at the page length; per-project pricing lets a high-converting page earn what it is actually worth. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.