How much to charge for custom stickers
Rates reviewed June 2026
Custom stickers are priced per order by quantity, because setup cost spreads over the run. The design is a separate fee, and holographic or specialty finishes are the upsell over standard vinyl.
You should charge
$49
per order · typical $15–$250
Why this number. Price per quantity tier and charge design separately, because a small order costs nearly the same to set up as a big one. Holographic and specialty finishes are an easy upsell that lifts the order value.
Typical custom stickers prices
| Job | Typical range |
|---|---|
| Small pack (per design, 50) | $15 – $60 |
| Bulk (per 100) | $40 – $150 |
| + Custom design | $25 – $100 |
Free · The words, not just the number
Get the custom stickers pricing script
A short, calm script for quoting custom stickers in person. The goal is not to pitch. It is to ask a few good questions, say your number once without flinching, and let them talk themselves into yes.
- ✓The questions to ask before you ever name a price
- ✓How to say your number so it lands, then stay quiet
- ✓The line for when they say "that's too much" (no discounting)
- ✓A rate-increase template for clients you already have
- ✓Early access to the paid Pricing Toolkit
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What changes the price
- Quantity
- Die-cut vs. sheet
- Material (vinyl, holographic)
- Design included
The pricing move most people miss
Price per quantity tier and charge design separately, because a small order costs nearly the same to set up as a big one. Holographic and specialty finishes are an easy upsell that lifts the order value.
What to SayAI
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Get the reply →Frequently asked questions
How much should I charge for custom stickers?+
Most custom stickers is priced $15–$250 per order, with a typical rate around $50 per order. Where you land inside that range comes down mainly to quantity and die-cut vs. sheet. Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.
What is the best way to price custom stickers?+
Most custom stickers is priced per order, which is easy for clients to understand. Set a clear minimum so small jobs still cover your time and travel, and bundle add-ons into packages to lift the average ticket rather than discounting.
How much should I charge for custom stickers as a beginner?+
Starting out, price near the lower end of the range, roughly $15 to $50 per order. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $250.
What affects how much custom stickers costs?+
The biggest factors are quantity; die-cut vs. sheet; material (vinyl, holographic); design included. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.
How do I quote custom stickers so the client says yes?+
Price per quantity tier and charge design separately, because a small order costs nearly the same to set up as a big one. Holographic and specialty finishes are an easy upsell that lifts the order value. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.