How much to charge for custom embroidery
Rates reviewed June 2026
Embroidery is priced per item by stitch count, with a one-time digitizing fee for new designs. Machine logo work scales with volume, while hand embroidery is art priced far above it.
You should charge
$24
per item · typical $10–$80
Why this number. Charge a one-time digitizing fee and price machine work by stitch count, but price hand embroidery as the slow art it is. A bulk logo run and a hand-stitched piece are different businesses, so do not quote them the same way.
Typical custom embroidery prices
| Job | Typical range |
|---|---|
| Logo on cap / shirt (per item) | $8 – $25 |
| Custom hand embroidery | $40 – $150 |
| Digitizing fee (one-time) | $20 – $60 |
Free · The words, not just the number
Get the custom embroidery pricing script
A short, calm script for quoting custom embroidery in person. The goal is not to pitch. It is to ask a few good questions, say your number once without flinching, and let them talk themselves into yes.
- ✓The questions to ask before you ever name a price
- ✓How to say your number so it lands, then stay quiet
- ✓The line for when they say "that's too much" (no discounting)
- ✓A rate-increase template for clients you already have
- ✓Early access to the paid Pricing Toolkit
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What changes the price
- Stitch count and design complexity
- Item (hat, shirt, jacket)
- Quantity (bulk discounts)
- Digitizing the design
The pricing move most people miss
Charge a one-time digitizing fee and price machine work by stitch count, but price hand embroidery as the slow art it is. A bulk logo run and a hand-stitched piece are different businesses, so do not quote them the same way.
What to SayAI
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Get the reply →Frequently asked questions
How much should I charge for custom embroidery?+
Most custom embroidery is priced $10–$80 per item, with a typical rate around $25 per item. Where you land inside that range comes down mainly to stitch count and design complexity and item (hat, shirt, jacket). Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.
What is the best way to price custom embroidery?+
Most custom embroidery is priced per item, which is easy for clients to understand. Set a clear minimum so small jobs still cover your time and travel, and bundle add-ons into packages to lift the average ticket rather than discounting.
How much should I charge for custom embroidery as a beginner?+
Starting out, price near the lower end of the range, roughly $10 to $25 per item. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $80.
What affects how much custom embroidery costs?+
The biggest factors are stitch count and design complexity; item (hat, shirt, jacket); quantity (bulk discounts); digitizing the design. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.
How do I quote custom embroidery so the client says yes?+
Charge a one-time digitizing fee and price machine work by stitch count, but price hand embroidery as the slow art it is. A bulk logo run and a hand-stitched piece are different businesses, so do not quote them the same way. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.