How much to charge for limo & chauffeur service
Rates reviewed June 2026
Chauffeur and limo service is priced per hour with a minimum, plus gratuity and fuel. Weddings and proms are premium, far-booked dates, so a deposit holds the car the way it holds any irreplaceable booking.
You should charge
$120
per hour · typical $75–$300
Why this number. Charge a three to four hour minimum plus gratuity, and require a deposit for event dates. You can only sell each Saturday night once, so a non-refundable deposit protects the calendar and filters serious bookings.
Typical limo & chauffeur service prices
| Job | Typical range |
|---|---|
| Black car sedan (per hour) | $75 – $150 |
| SUV (per hour) | $100 – $200 |
| Stretch / party bus (per hour) | $150 – $400 |
Free · The words, not just the number
Get the limo & chauffeur service pricing script
A short, calm script for quoting limo & chauffeur service in person. The goal is not to pitch. It is to ask a few good questions, say your number once without flinching, and let them talk themselves into yes.
- ✓The questions to ask before you ever name a price
- ✓How to say your number so it lands, then stay quiet
- ✓The line for when they say "that's too much" (no discounting)
- ✓A rate-increase template for clients you already have
- ✓Early access to the paid Pricing Toolkit
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What changes the price
- Vehicle (sedan, SUV, stretch, party bus)
- Hours booked (with a minimum)
- Event type (wedding, prom, corporate)
- Gratuity and fuel surcharge
The pricing move most people miss
Charge a three to four hour minimum plus gratuity, and require a deposit for event dates. You can only sell each Saturday night once, so a non-refundable deposit protects the calendar and filters serious bookings.
What to SayAI
They pushed back on your price? Get the exact reply.
Paste what a limo & chauffeur service client says. A sales-psychology-trained AI writes the words that hold your price, in seconds. Free.
Get the reply →Frequently asked questions
How much should I charge for limo & chauffeur service?+
Most limo & chauffeur service is priced $75–$300 per hour, with a typical rate around $125 per hour. Where you land inside that range comes down mainly to vehicle (sedan, SUV, stretch, party bus) and hours booked (with a minimum). Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.
Should I charge by the hour or a flat rate for limo & chauffeur service?+
Charging by the hour ($75–$300 per hour) is the simplest way to start and protects you when the scope is unclear. But once you know how long a typical job takes, a flat per-job price usually earns more: it pays you for getting faster instead of punishing you for it, and clients prefer a fixed number they can budget around.
How much should I charge for limo & chauffeur service as a beginner?+
Starting out, price near the lower end of the range, roughly $75 to $125 per hour. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $300.
What affects how much limo & chauffeur service costs?+
The biggest factors are vehicle (sedan, SUV, stretch, party bus); hours booked (with a minimum); event type (wedding, prom, corporate); gratuity and fuel surcharge. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.
How do I quote limo & chauffeur service so the client says yes?+
Charge a three to four hour minimum plus gratuity, and require a deposit for event dates. You can only sell each Saturday night once, so a non-refundable deposit protects the calendar and filters serious bookings. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.