How much to charge for nanny services
Rates reviewed July 2026
Most nanny services is priced $18–$40 per hour in 2026, with about $25 typical. By the job, a part-time usually runs $18–$30. Your rate depends mainly on number and ages of children.
A nanny is priced per hour, above a babysitter's rate, for the ongoing responsibility and reliability. Experience, certifications, and specialties like newborn care push you to the top, and families value guaranteed hours.
You should charge
$24
per hour · typical $18–$40
Quote at the low end instead of here and you hand back $6 per hour. Every single job.
Why this number. Price above sitter rates for the consistency and trust a nanny role carries, and let certifications justify the top. Families are hiring reliability and judgment for their kids daily, and newborn specialists command a clear premium.
Got your number? The hard part is keeping it when the client pushes back.
Typical nanny services prices
| Job | Typical range |
|---|---|
| Part-time (per hour) | $18 – $30 |
| Full-time (per hour) | $20 – $35 |
| Newborn / night nanny (per hour) | $25 – $50 |
Free · The words, not just the number
Get the nanny services pricing script
A short, calm script for quoting nanny services in person. The goal is not to pitch. It is to ask a few good questions, say your number once without flinching, and let them talk themselves into yes.
- ✓The questions to ask before you ever name a price
- ✓How to say your number so it lands, then stay quiet
- ✓The line for when they say "that's too much" (no discounting)
- ✓A rate-increase template for clients you already have
- ✓Plus What to Say: the free AI that answers any client pushback
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What changes the price
- Number and ages of children
- Full-time vs. part-time
- Duties (cooking, housework, driving)
- Experience and certifications
The pricing move most people miss
Price above sitter rates for the consistency and trust a nanny role carries, and let certifications justify the top. Families are hiring reliability and judgment for their kids daily, and newborn specialists command a clear premium.
What to SayAI
They pushed back on your price? Get the exact reply.
Paste what a nanny services client says. A sales-psychology-trained AI writes the words that hold your price, in seconds. Free.
Get the reply →Frequently asked questions
How much should I charge for nanny services?+
Most nanny services is priced $18–$40 per hour, with a typical rate around $25 per hour. Where you land inside that range comes down mainly to number and ages of children and full-time vs. part-time. Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.
Should I charge by the hour or a flat rate for nanny services?+
Charging by the hour ($18–$40 per hour) is the simplest way to start and protects you when the scope is unclear. But once you know how long a typical job takes, a flat per-job price usually earns more: it pays you for getting faster instead of punishing you for it, and clients prefer a fixed number they can budget around.
How much should I charge for nanny services as a beginner?+
Starting out, price near the lower end of the range, roughly $18 to $25 per hour. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $40.
What affects how much nanny services costs?+
The biggest factors are number and ages of children; full-time vs. part-time; duties (cooking, housework, driving); experience and certifications. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.
How do I quote nanny services so the client says yes?+
Price above sitter rates for the consistency and trust a nanny role carries, and let certifications justify the top. Families are hiring reliability and judgment for their kids daily, and newborn specialists command a clear premium. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.