How much to charge for paintless dent repair
Rates reviewed June 2026
Paintless dent repair is priced per dent or panel, with a minimum, scaled by size and access. Creased dents and tight spots behind braces are the hard ones; hail damage is high-volume work often paid by insurance.
You should charge
$145
per panel · typical $75–$500
Why this number. Price per dent with a job minimum, and know the going insurance per-dent rate for hail season. A single ding still costs you the trip, and hail jobs are a volume game where knowing the insurance math protects your margin.
Typical paintless dent repair prices
| Job | Typical range |
|---|---|
| Small door ding | $75 – $150 |
| Larger dent | $150 – $400 |
| Hail damage (whole car) | $1,000 – $3,500 |
Free · The words, not just the number
Get the paintless dent repair pricing script
A short, calm script for quoting paintless dent repair in person. The goal is not to pitch. It is to ask a few good questions, say your number once without flinching, and let them talk themselves into yes.
- ✓The questions to ask before you ever name a price
- ✓How to say your number so it lands, then stay quiet
- ✓The line for when they say "that's too much" (no discounting)
- ✓A rate-increase template for clients you already have
- ✓Early access to the paid Pricing Toolkit
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What changes the price
- Dent size and depth
- Location and access (creases are hardest)
- Number of dents
- Hail damage volume
The pricing move most people miss
Price per dent with a job minimum, and know the going insurance per-dent rate for hail season. A single ding still costs you the trip, and hail jobs are a volume game where knowing the insurance math protects your margin.
What to SayAI
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Paste what a paintless dent repair client says. A sales-psychology-trained AI writes the words that hold your price, in seconds. Free.
Get the reply →Frequently asked questions
How much should I charge for paintless dent repair?+
Most paintless dent repair is priced $75–$500 per panel, with a typical rate around $150 per panel. Where you land inside that range comes down mainly to dent size and depth and location and access (creases are hardest). Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.
Should I charge per job or by the hour for paintless dent repair?+
Most paintless dent repair is priced per job, and that is the stronger model. It pays you for the result rather than the clock, and clients far prefer one fixed number they can plan around. Estimate the hours a job takes, multiply by the hourly rate you want, then add a 15-25% buffer for the jobs that run long.
How much should I charge for paintless dent repair as a beginner?+
Starting out, price near the lower end of the range, roughly $75 to $150 per panel. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $500.
What affects how much paintless dent repair costs?+
The biggest factors are dent size and depth; location and access (creases are hardest); number of dents; hail damage volume. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.
How do I quote paintless dent repair so the client says yes?+
Price per dent with a job minimum, and know the going insurance per-dent rate for hail season. A single ding still costs you the trip, and hail jobs are a volume game where knowing the insurance math protects your margin. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.