How much to charge for real estate photography

Most real estate photography is priced $150–$800 per shoot, with a typical rate around $300 per shoot. Where you land inside that range comes down mainly to property size and square footage and add-ons (drone, video, twilight, 3D tour). Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.

Most real estate photography is priced per shoot, which is easy for clients to understand. Set a clear minimum so small jobs still cover your time and travel, and bundle add-ons into packages to lift the average ticket rather than discounting.

Starting out, price near the lower end of the range, roughly $150 to $300 per shoot. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $800.

The biggest factors are property size and square footage; add-ons (drone, video, twilight, 3D tour); turnaround speed; travel. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.

Package photos with drone, twilight, and video add-ons, and charge for fast turnaround. Agents live on speed and need the listing up now, so next-day delivery is a premium they will happily pay to win the listing. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.