WhatToCharge

How much to charge for career coaching

Rates reviewed June 2026

Career coaching is priced per session or as a package built around landing a role. Executive coaching commands a premium, and the ROI of a better-paying job is the frame that makes the fee easy to justify.

Pricing enginecareer coaching

You should charge

$170

per session · typical $100$400

Why this number. Sell packages around the outcome of landing the job, and frame the fee against the raise it unlocks. A package that helps someone win a role paying tens of thousands more makes your price look small, so say so.

Typical career coaching prices

JobTypical range
Single session$100 $250
Job-search package$500 $2,500
Executive coaching (monthly)$500 $2,000

Free · The words, not just the number

Get the career coaching pricing script

A short, calm script for quoting career coaching in person. The goal is not to pitch. It is to ask a few good questions, say your number once without flinching, and let them talk themselves into yes.

  • The questions to ask before you ever name a price
  • How to say your number so it lands, then stay quiet
  • The line for when they say "that's too much" (no discounting)
  • A rate-increase template for clients you already have
  • Early access to the paid Pricing Toolkit

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What changes the price

  • Scope (single session vs. package)
  • Specialization (executive, tech)
  • Deliverables (resume, LinkedIn, interview prep)
  • Level

The pricing move most people miss

Sell packages around the outcome of landing the job, and frame the fee against the raise it unlocks. A package that helps someone win a role paying tens of thousands more makes your price look small, so say so.

What to SayAI

They pushed back on your price? Get the exact reply.

Paste what a career coaching client says. A sales-psychology-trained AI writes the words that hold your price, in seconds. Free.

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Frequently asked questions

How much should I charge for career coaching?+

Most career coaching is priced $100–$400 per session, with a typical rate around $175 per session. Where you land inside that range comes down mainly to scope (single session vs. package) and specialization (executive, tech). Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.

What is the best way to price career coaching?+

Most career coaching is priced per session, which is easy for clients to understand. Set a clear minimum so small jobs still cover your time and travel, and bundle add-ons into packages to lift the average ticket rather than discounting.

How much should I charge for career coaching as a beginner?+

Starting out, price near the lower end of the range, roughly $100 to $175 per session. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $400.

What affects how much career coaching costs?+

The biggest factors are scope (single session vs. package); specialization (executive, tech); deliverables (resume, LinkedIn, interview prep); level. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.

How do I quote career coaching so the client says yes?+

Sell packages around the outcome of landing the job, and frame the fee against the raise it unlocks. A package that helps someone win a role paying tens of thousands more makes your price look small, so say so. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.

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The pricing playbook

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