How much to charge for wedding planning
Rates reviewed June 2026
Wedding planning is priced as a tiered flat fee or a percentage of the budget. Day-of coordination is the affordable entry that upsells to full planning, and the real sell is the stress you take off the couple.
You should charge
$4,950
per wedding · typical $2,000–$20,000
Why this number. Lead with day-of coordination, then upsell to full planning once the couple feels how much you handle. You are selling a calm, present couple on the most stressful day of their lives, so price the peace of mind.
Typical wedding planning prices
| Job | Typical range |
|---|---|
| Day-of coordination | $1,000 – $3,000 |
| Partial planning | $3,000 – $7,000 |
| Full planning | $6,000 – $25,000 |
Also common: Some planners charge 10-15% of the total wedding budget.
Free · The words, not just the number
Get the wedding planning pricing script
A short, calm script for quoting wedding planning in person. The goal is not to pitch. It is to ask a few good questions, say your number once without flinching, and let them talk themselves into yes.
- ✓The questions to ask before you ever name a price
- ✓How to say your number so it lands, then stay quiet
- ✓The line for when they say "that's too much" (no discounting)
- ✓A rate-increase template for clients you already have
- ✓Early access to the paid Pricing Toolkit
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What changes the price
- Full vs. partial vs. day-of coordination
- Guest count and complexity
- Vendor management
- Percentage of budget vs. flat fee
The pricing move most people miss
Lead with day-of coordination, then upsell to full planning once the couple feels how much you handle. You are selling a calm, present couple on the most stressful day of their lives, so price the peace of mind.
What to SayAI
They pushed back on your price? Get the exact reply.
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Get the reply →Frequently asked questions
How much should I charge for wedding planning?+
Most wedding planning is priced $2,000–$20,000 per wedding, with a typical rate around $5,000 per wedding. Where you land inside that range comes down mainly to full vs. partial vs. day-of coordination and guest count and complexity. Use the range as your anchor, then adjust up for experience, strong demand, and a higher cost-of-living area.
Should I charge per job or by the hour for wedding planning?+
Most wedding planning is priced per job, and that is the stronger model. It pays you for the result rather than the clock, and clients far prefer one fixed number they can plan around. Estimate the hours a job takes, multiply by the hourly rate you want, then add a 15-25% buffer for the jobs that run long. Some planners charge 10-15% of the total wedding budget.
How much should I charge for wedding planning as a beginner?+
Starting out, price near the lower end of the range, roughly $2,000 to $5,000 per wedding. Resist going below that to win work: a price that is too low attracts price-shoppers, signals low quality, and is hard to raise later. Once you have a few happy clients and reviews, move toward $20,000.
What affects how much wedding planning costs?+
The biggest factors are full vs. partial vs. day-of coordination; guest count and complexity; vendor management; percentage of budget vs. flat fee. Two jobs that look alike can price very differently once these are accounted for, which is why a quick walkthrough or a few questions before quoting protects your rate.
How do I quote wedding planning so the client says yes?+
Lead with day-of coordination, then upsell to full planning once the couple feels how much you handle. You are selling a calm, present couple on the most stressful day of their lives, so price the peace of mind. Put the quote in writing with exactly what is included, state the price once without apologizing for it, and give one clear next step. A confident, well-structured quote wins jobs at a higher price than a vague one at a lower price.