Content Creator Rates: What to Charge Brands in 2026
6 min read·Updated June 2026
The short answer
A single branded post commonly runs $100 to $500, a short-form video $250 to $1,500, and a monthly content retainer $1,500 to $6,000. Engagement and niche move these numbers more than raw follower count.
Typical prices
- Single branded post: $100 to $500
- Short-form video (Reels / TikTok): $250 to $1,500
- Monthly content retainer: $1,500 to $6,000
What changes the price
- Your reach and engagement, not just follower count.
- Deliverable type (static, video, full campaign).
- Usage rights and how long the brand runs it.
- Exclusivity and turnaround speed.
Charge for usage, not just the post
You are paid for the audience and the usage, not the hour it took to film. A brand that wants to run your video as a paid ad for a year is buying far more than a post, so price that as a separate line. A rough starting point is $100 per 10,000 followers, but a small, engaged, niche audience is often worth more than a large passive one.
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