How to Niche Down and Charge More
By Karl Kniseley·4 min read·Updated June 2026
A general handyman charges less than a specialist who only does one thing brilliantly. Narrowing your focus feels like turning away work, but it does the opposite: it makes you the obvious choice for a specific client, and the obvious choice gets to set the price.
Niche by client, not just by service
You can specialize in who you serve, not only what you do. A photographer for restaurants, a bookkeeper for trades, a designer for gyms. The narrower the audience, the more you understand their problem, and the more you can charge for speaking their language.
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