How to Find Your Unique Selling Point
By Karl Kniseley·3 min read·Updated June 2026
A unique selling point is not a claim that you are the best. It is the specific reason a certain client should pick you over everyone else. It might be your speed, your niche, your style, or simply that you are the only one who explains things clearly.
How to find it
Look at why your happiest clients chose you and what they thank you for. Listen for the words they use. The thing you take for granted is often the exact thing that sets you apart, and once you name it, you can charge for it and lead with it.
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