How to Package Your Services Into Tiers
By Karl Kniseley·4 min read·Updated June 2026
When you offer one price, the client decides whether to buy. When you offer three, they decide which to buy, which is a far easier yes for you. Tiers also let the people who want more pay more, instead of capping everyone at one number.
Build three, anchor with the top
Offer a good, better, and best option. The top tier does quiet work even if few choose it, because it makes the middle look reasonable. Most clients land in the middle, which is exactly where you want your healthiest price to sit.
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