How to Name Your Business
By Casey Cheny·3 min read·Updated July 2026
A service business name has one job: tell a stranger what you do and where, so they trust and remember it. Clever and abstract names make people work to understand you. Clear names that say the service and the place win local customers and searches.
A name that works
- Say the service: cleaning, washing, landscaping.
- Add the place or your name for trust and local search.
- Keep it easy to spell, say, and find online.
The name matters less than the price
A great name will not save an underpriced business. Once you have one, make sure your rate works using the pricing calculator.
Get your number first
Free, no signup. See what you should charge in about ten seconds.
Open the pricing engine →What to SayAI
A client pushes back on price? Get the exact reply.
Paste what they said. A sales-psychology-trained AI writes the words that hold your price, in seconds. Free.
Get the reply →Pricing guides by trade
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