Why Being the Cheapest Is a Trap
By Karl Kniseley·3 min read·Updated June 2026
The lowest price draws the most demanding, least loyal customers, the ones who will leave you the second someone undercuts you by a dollar. You work the hardest for the people who value you the least. That is the trap.
Compete on trust, not on price
There is always someone willing to go broke faster than you. You cannot win that race and you should not try. Win on reliability, quality, and the experience of working with you, and you get to charge what the work is worth.
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