Graphic Design Rates: What to Charge Per Hour and Per Project (2026)
6 min read·Updated June 2026
The short answer
Freelance graphic design commonly runs $40 to $120+ per hour, but the better way to price is per project: roughly $100 to $400 for a set of social graphics, $150 to $600 for a flyer, and $800 to $3,000 for a full brand kit. Logos alone run about $150 to $2,500 depending on scope.
Typical prices by deliverable
- Social media graphics (set): $100 to $400
- Flyer or poster: $150 to $600
- Logo (basic to brand package): $150 to $2,500
- Full brand kit: $800 to $3,000
What changes the price
- Deliverable type and quantity.
- Number of concepts and revision rounds.
- Usage and licensing (a local shop and a funded startup do not pay the same).
- Client size and turnaround speed.
Price per project, not per hour
Per-hour billing caps your income and punishes you for getting fast. Productize common jobs into named, flat-priced packages with a revision cap, so clients buy with confidence and your speed becomes profit. Use the free calculator to set those package prices.
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