Value-Based Pricing for Normal People
By Karl Kniseley·4 min read·Updated June 2026
Value-based pricing sounds fancy but means something simple: price the work by what it is worth to the client, not by how long it takes you. A logo that takes you two hours but earns the client thousands is not a two-hour price. It is worth what it does for them.
How to actually do it
Ask what the result is worth before you quote. What does fixing this save them, earn them, or spare them? Once you know that, your price can sit comfortably as a fraction of the value, and it will usually be far higher than your hourly math allowed.
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