Social Media Management Rates: What to Charge Per Month (2026)

The short answer

Social media management is priced as a monthly retainer, commonly $500 to $1,500 for a single platform and basic posting, rising to $2,000 to $4,000+ for multiple platforms with content creation, community management, and reporting. Paid ad management is usually scoped and billed separately.

Typical monthly retainers

• One platform, scheduling only: $500 to $1,000
• One to two platforms with content creation: $1,000 to $2,000
• Multi-platform, full service with strategy and reporting: $2,500 to $4,000+

What changes the price

• Number of platforms managed.
• Posts per week and whether you create the content or just schedule it.
• Community management and DMs.
• Strategy, reporting, and whether paid ads are in scope.

A tight scope protects your margin

The fastest way to lose money on a retainer is to let it quietly expand: a few extra posts, some DMs, a last-minute campaign. Define exactly what the monthly fee includes, platforms, post count, and what is out of scope, before you start. Use the free calculator to set a retainer that holds up once the work is real.