7 Signs You're Undercharging (and What to Do About It)

The signs are easy to miss

Almost nobody decides to undercharge. It happens quietly, one nervous quote at a time, until a low rate feels normal. The tell is rarely the number itself. It is in how the work feels and how clients react.

The seven signs

• Every prospect says yes immediately, with no hesitation on price.
• You are fully booked and still barely getting by.
• Clients seem surprised, in a good way, when they hear your price.
• You feel a flash of resentment doing the work.
• You have not raised your rate in over a year.
• You round down when you say the number out loud.
• You are clearly cheaper than people doing worse work than you.

Why yes-every-time is a red flag

If literally everyone says yes on the spot, your price is too low. A healthy rate gets the occasional push back. A little friction means you are near the edge of what the market will pay, which is exactly where the money is.

Find out for sure

Stop guessing. Our free rate grader compares what you charge to real market data for your trade and tells you, in ten seconds, whether you are underpriced and by how much.